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SMART objectives can help you monitor your progress, prioritize your needs, and celebrate achievements. You know what needs to be done by focusing on what’s most important.

In a sense, you can make it real and give yourself the opportunity to achieve your goals. Everyone likes to feel this way. Of course, you’ve got to align your goals with that of your organization.

Identify Priorities

The first step is ultimately to look at your vision for the company and consider your priorities. Do you want to increase sales, cut spending habits, or have better profit margins?

You may be considering the products and services. You can improve them or develop new ones. Now is also the time to focus on quality to ensure that your items are better than the competition.

It’s also helpful to attract new customers and improve satisfaction while recruiting specialists and training current employees.

What Are the 5 Smart Objectives?

The SMART goals are a little different and have specific meanings. Make each of your priorities into concise statements and run them through the SMART test. The five objectives are: specific, measurable, agreed, realistic/resourced, time-bound.

SpecificCan everyone understand the goal?

MeasurableDo you have clear targets to measure the progress and what you expect/anticipate?

AgreedEveryone must agree to those objectives. People have to be able to achieve and attain them.

Realistic/ResourcedIs the goal realistic? Are there resources you need to ensure it happens? (time, equipment, money)

Time-boundSet a time frame to work on the objective and when it should be complete. However, if it doesn’t pass this SMART test, continuing changing it.

Setting smart goals isn’t always easy, but it is possible. You must use your skills and ideas to make sure that it all passes the test. Then, you can get to a point where everyone understands the goal, and it finally becomes standard.

Infographic explaining what SMART goal setting is

How Do You Set Objectives?

Setting smart objectives doesn’t have to be difficult. Here are a few tips to get you started:

Simple – People want to start with the easy things because it is going to make them part of the process. Then, they get to a particular point where they can handle more complex goal setting options. This is important because it allows them to work toward a SMART goal that you all are going to use a lot.

Specific – When you’re setting up the objective, brainstorm ways to reach the desired result. Draw an action plan to be specific on achieving that goal. Consider how managers might evaluate performances and know that when the goal is something, in particular, the expectations are, too.

Cascade – It can be overwhelming for employees to get on board because they may not see how their job makes the company a success. One example is: as a payroll clerk, how can you help your company reach more customers? If you cascade the objectives from organization to department and individual, they have a better idea of why they are important to you. People often want to feel valued and don’t get that feeling at times.

Measurable – You have to be able to measure the objective and ensure that it is SMART. Whether you want to make $10,000 in revenue or write 10 blogs a month, you can measure that goal. Of course, this gets harder when it’s not quantifiable. Consider brainstorming ways to measure success. This also shows people that you’re using resources correctly, and it is working.

No stretch goals – The goals you have in place should be challenging and attainable. Most managers focus on stretch goals as motivation. However, they’ve got their own rules and aren’t considered part of the SMART objectives. Therefore, you should let the managers handle that while you focus on the other.

Smaller options – It’s important to break up a large goal into mini ones. That way, you can take the time you need to make sure that each person is doing their part. Consider a celebration when you pass a mini goal to reward the people involved.

How Do You Set Smart Objectives for Employees?

The best way to use the SMART objective system is to break things down by accomplishments and tasks. Your team wants to win, but they have to know where to start and what the result should be. Define what you want and make time for them if they happen to struggle.

You need to have the resources necessary for the goals you plan to tackle. If you plan ahead, it’s going to be much easier for your employees to do what they need to do. Not only is this smart, but it also helps things go smoothly. Everyone’s on the same page, so there’s less time wasted.

What Objectives Can I Set For Myself?

While working in any company, you can align your goal with that of the company. Though you may have personal ones that don’t pertain to the job, you can come up with a few objectives that can help you do better at work.

To do that, you need a clear sense of direction. You can complete your tasks with more focus when you know what to do. You’ve got a priority list that tells you when to approach something, how much time is needed, and when to delegate.

This also helps to improve your ethics because you’re dedicated to the job and want to do better. In turn, that can lead to better relationships with other employees and management. Anything is achievable if you put your mind to it. Of course, this may mean you have to ask about your performance and review your track record. Consider doing this every week so that you stay on top of things.

When you do that, you can almost check off a SMART goal as it is achieved. Of course, this can take months to finish, but you know exactly what to do and can think about it and improve your career.


Life is never easy. But when focusing on your working relationships, business is essential. Without it, you don’t have a job, so you have to stay relevant. The best way to do that is to apply yourself, target the goals you want for yourself, and keep going. It might take some time, but with a guide and the right tools, you’re well on your way to success and can become a better employee.